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Axalta Coating Systems has released its Global Automotive 2015 Color Popularity Report, which shows that white continues to increase in popularity and holds onto the top position worldwide. Since overtaking silver in 2011, white has continued to gain in popularity on all vehicle types.
In Asia, the region experienced a 10% yr-on-yr drop for grey, while in China alone, white gained in popularity by 19%.
"The next generation of global automotive colours will offer a variety of colours with highly chromatic colours in bright reds, rich blues and vibrant violets. Niche colours are forecasted on small cars in unique shades of pale blue, green and gold,” said Nancy Lockhart, Axalta Color Marketing Manager.
