Website highlights everyday uses of titanium dioxide

A website has been launched to provide accessible and engaging information on the key role titanium dioxide plays in our everyday lives.

Brilliant White is a great resource for anyone looking to learn more about how titanium dioxide brings unique qualities to the products they use. The website shows how titanium dioxide helps to protect your skin from sunlight to prevent skin cancer, how it helps cool down houses with technologies like cool roofs, how it stops plastics degrading, or how it makes life brilliant through coatings that are both stunning and durable.

Karen Fenwick, Chair of the TDMA Communication Committee, the consortium behind the website, says: "Despite its ubiquitous use for decades, I would be surprised if many people even know what titanium dioxide is never mind the amazing job it does in thousands of products we use every day. Titanium dioxide’s importance in our daily lives is not something people spend time thinking about. This new web site aims to address this gap by showcasing examples of this great product in action.”

The Brilliant White website is supported by the Titanium Dioxide Manufacturers Association (TDMA), a sector group of Cefic that represents major producers of titanium dioxide in Europe.

www.brilliantwhite.life