Sonneborn extends distribution agreement with Connell Brothers in Indonesia

Connell Bros Co. LLC (CBC) and Sonneborn LLC have expanded their partnership to include the distribution of white oils, petrolatum, microcrystalline waxes and natural sodium sulfonate throughout Indonesia, effective March 1, 2016.

The new agreement expands the sales and distribution of Sonneborn’s full brand and product line into Indonesia, in addition to an existing partnership in South Korea, Philippines and Vietnam, and a selected portfolio in North China. The aforementioned brands include Blandol(R), Carnation(R), Hydrobrite(R), Kaydol(R), Rudol(R), Multiwax(R), SonneNatural(R), Snowwhite(R), Protopet(R), Sonnecone(R) and Petronate(R). This covers markets in metal working fluids, cosmetics, personal & home care, pharmaceutical and additional industrial segments.

"We are excited to expand our partnership with Sonneborn into the Indonesia market," said Kevin Hack, CBC Regional Director. "Sonneborn’s market-leading product range compliments our portfolio in the Personal & Home Care, Pharmaceuticals and Industrial Markets, allowing us to further expand our offerings to our customers and markets in this dynamic region."

"Our partnership with CBC has been successful in several other Asian countries, based on long term relations and trust. The skills and capabilities of CBC complements our product offering well and our teams are excited to start serving our customers in Indonesia," says Peter Michielsen, Sonneborn Managing Director of Europe, Africa and Asia.