Pioneering virtual reality customer centre opens

Retailers in the UK can now immerse themselves in the customer experience and view product innovations before they go to market at a new high tech customer centre opened by AkzoNobel and its Dulux brand.

Located in Slough, UK, the 6400ft2 facility houses industry first virtual reality technology, which enables visitors to explore different store environments and experiment with product layout.

Offering a completely immersive experience, the centre includes an innovation lab and living zone, which brings current and future decorative trends to life. Other features include a showcase store environment, as well as indoor and outdoor hospitality spaces. The centre is situated next to the recently launched Dulux Academy. Opened in March this year, the academy is designed to offer more than 4000 people a year advanced training in areas, such as product knowledge, application techniques and the essential principles of colour, design and sustainability.