Nipsea Group buys Guangzhou Supe Chemical

Nipsea Group has successfully won an auction held in Shanghai, China to become the majority shareholder of Guangzhou Supe Chemical Co Ltd, a company whose wide range of industrial floor coatings and innovative technologies will help Nipsea further boost its competitiveness in the China market and diversify its product portfolio.
As one of the largest players in the fast growing floor coatings market, Supe boasts 26 years of professional experience in surface treatment. Supe’s well-established marketing network distributes coatings to cover some 10Mm2/yr of construction space.
As China’s investments in infrastructures continue to grow, market demand for floor coating, waterproof coating and protective coating has huge potential.
Nipsea Group is a highly growth-oriented company with a clear strategy in diversifying their product offerings in the Chinese paint and coatings market. The quest is to become a key and comprehensive player with a complete product line, strengthening and driving the pace of meeting market and consumer needs.
Nipsea Group has always focused on the development of Asia’s paint industry. Over the years, Nippon Paint brand, with its emphasis on environmentally friendly, innovative technologies and superior performance paint products, has rapidly gained market and customer recognition as a diversified and premium player focused on customer service.