Datacolor introduces ColorReader Spectro colour matching instrument

Datacolor®, a global leader in colour management solutions, has announced the launch of ColorReader Spectro, an economical colour matching instrument. ColorReader Spectro is an affordable, Bluetooth-connected device designed to help paint retailers easily and accurately measure material colours.

ColorReader Spectro is ideal for paint and hardware stores looking for a cost-effective colour measurement solution allowing them to provide custom colour matching services to professional contractors. The instrument will sell for a fraction of the cost of a traditional benchtop spectrophotometer.

“We see so many dealers in the retail paint market relying only on fandecks or lookup devices, or in some cases nothing at all, because they can’t justify current price points of the current colour matching systems,” said Jason Loehr, Product Manager, Datacolor. “That’s why we set out to develop ColorReader Spectro. With the introduction of this device, we are expanding accessibility in the market by offering more economical solutions to all.”

ColorReader Spectro is also beneficial for those interested in adding a handheld device to their existing lineup of colour measurement instruments for added flexibility in measuring large, cumbersome samples that a traditional benchtop spectrophotometer is unable to handle. It can be easily integrated with a customer’s existing software or Datacolor’s Paint software.

“Datacolor has always been innovating to provide all companies – big and small – with the tools to achieve the right colour every time,” continued Loehr. “Customer care is at the core of our business. ColorReader Spectro is backed by global Datacolor support. Our dedicated support team is located in more than 100 countries, allowing stores to spend more time selling and less time trouble shooting.”

To learn more about ColorReader Spectro, visit

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