Covestro is introducing a new market-driven, user-oriented approach to drive the adoption of bio-based solutions within the paints and coatings industries, with resins that base up to 52% of their carbon content on plant material.
Leveraging data-driven end-user and customer insights and its market leadership in bio-based raw materials, Covestro will actively engage peers and partners in sustainability dialogs and apply the unique Decovery® resin technology recently acquired from DSM. In this way, Covestro will create awareness of the technologies available and open new horizons for innovation and sustainability in paint and coating solutions.
With the environmental impact of fossil-based products becoming increasingly clear, recent years have seen an unprecedented demand for sustainable products and brands. Across the global paints and coatings industry, regulatory bodies are setting higher and higher sustainability and transparency standards, while consumers are increasingly applying their spending power to choosing eco-friendly solutions. For example, a recent European Painter Insight Monitor report found that environmentally friendly paints are now the number-one desired innovation among painters, with 36% of France's professional painters selecting this as a desired innovation/ranking this as their most desired innovation.
Market insights from artificial intelligence and Big Data
To address these changes in the market landscape and help shape more sustainable high-performance paints and coatings industries, Covestro is launching a new plant-powered approach marked by transparency, dialogue and collaboration – called 'Paint with Nature'. Leveraging its proprietary market insights gained through artificial intelligence and big data, Covestro will work closely with partners across the value chain to provide education and support on bio-based raw materials. Additionally, it will implement a 'Sign the Sustainability Pledge' initiative.
Through these initiatives and its Decovery® family of resins, whose bio-based content is verified to C14 standards, Covestro will drive awareness of bio-based solutions as an alternative to fossil-based products and accelerate their adoption across the paints and coatings industries.
Tim Gratzke, Marketing Manager Decovery® notes: "At Covestro, we are very excited and proud to be launching a new approach to further drive plant-based resins for paints and coatings, and better connect the needs of end-users and manufacturers to environmentally friendly technologies. Using our market leadership in bio-based solutions, we'll be able to provide education and support to accelerate our customers' sustainability journeys. This will help them to better address market needs, as well as protect the environment."
No compromise on performance
He continues, "More than ever, the transition from fossil-based paints and coatings to bio-based ones is within reach and involves no compromise on functional performance. And we're committed to continuing to push the boundaries on sustainability – as such, a new, exciting plant-powered paints and coatings age awaits!"
To learn more about Decovery® paints and coatings and Covestro's new approach, please visit the dedicated landing page here: Paint with Nature