Axalta’s Cromax brand and Yamaha Factory Racing MotoGP extend partnership


Axalta, a leading global supplier of liquid and powder coatings, has been named as an Official Sponsor to Yamaha Factory Racing MotoGP for the 11th consecutive year. The agreement renewal sees Cromax®, one of Axalta’s premium refinish brands, supporting the Monster Energy Yamaha MotoGP Team with the brand’s highly durable paint systems on the team’s support trucks, mechanics’ toolboxes, workbenches and other pit lane equipment. The Cromax name is featured on the Yamaha YZR-M1 bikes of riders Valentino Rossi and Maverick Viñales for the MotoGP 2020 season, which runs until November 22, 2020.

Marco Brioschi, Axalta’s Country Leader for Refinish in Italy, said: "The winning combination of our high-performing products and the team’s laser focus on innovation has ensured a strong relationship that’s now in its second decade. We wish them all the best for this season.”

Marco Riva, General Manager of Yamaha Motor Racing Srl, addsed: "Thanks to a long and successful relationship, we are delighted to consider Axalta, and its Cromax brand, part of our team. This season, where we are all experiencing the new normal, it is even more important to be able to rely on the close cooperation of a paint partner who shares our values of innovation and efficiency.”

For more information about Axalta and its premium refinish brand Cromax, please visit www.axalta.co.uk and www.cromax.com/gb. For more information about the Monster Energy Yamaha MotoGP Team, please visit www.yamahamotogp.com.


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