Axalta unearths power of innovation at this year’s Chemicals Sales and Marketing Toolbox in Frankfurt, Germany


Axalta, a leading global supplier of liquid and powder coatings, participated in this year’s Chemicals Sales & Marketing Toolbox in Frankfurt, Germany, from November 14-15, 2019.

Gilles Navez, Axalta’s Product and Marketing Director for its Refinish Systems business in Europe, the Middle East and Africa (EMEA), was a speaker on the second day’s executive panel where he shared Axalta’s best practice in digital transformation in the refinish industry.

Navez cited Axalta’s history of digital innovations and its unparalleled experience in helping bodyshops increase their efficiency through digital technology.

Innovation highlights include Axalta’s Digital Colour Management, the industry’s first 100% wireless cloud-based colour management system, which comprised the launch of the first WiFi spectrophotometer with cloud capability on the market.

Navez said at the event, “We have adopted a mindset of innovation and change at Axalta, which has increased our nimbleness and made us the preferred coatings partner for our customers.

"Digitalisation is driving the refinish industry evolution and we are leading our bodyshops and distributors forward every step of the way.”

The digitalisation journey for the refinish industry has accelerated in recent years and it underpins every aspect of the refinish process.

Digitalisation encompasses everything from wireless colour-matching to big data insight into colour popularity and trends.

Navez continued, “We are also focused on the way we leverage digital customer intimacy on the services we provide.

"In the past five years, we have taken a huge leap forward towards becoming a fully digital service provider, alongside our market-leading position as a coating manufacturer, with a customer base in more than 130 countries worldwide.”

Now in its seventh year, the Chemicals Sales and Marketing Toolbox event is the largest event in Europe of its kind.

It has become a must-attend event that attracts as many as 200 sales and marketing professionals from the chemical industry annually to share best practices.


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