Effect pigments from BASF enable warm colours with antique look

A gold that is elegant and unobtrusive at the same time and a bold reddish brown with the shine of metal: With Firemist Velvet Gold and Firemist Velvet Russet, BASF has launched two new effect pigments worldwide.

Both colour shades complete the Firemist Velvet series, which also includes pearl (white), bronze and copper pigments. The Firemist Velvet product family offers manufacturers of decorative interior paints unique and warm design options with an aged effect and an attractive textured surface. Further fields of application are printing inks for high-quality wallpaper and classy designer packaging.

The appeal of the effect pigments of the Firemist Velvet range lies in their unique, novel effect: When exposed to indirect lighting they appear elegant and matte, while direct lighting produces a gently sparkling effect. In addition, their velvety haptics create a comfortable, warm atmosphere.

"Warm colours with a metallic shine are full on trend especially when it comes to interiors. This means that the Firemist Velvet products are the ideal solution for high-quality applications and when combined with other effect pigments they offer a wide range of elegant, antique looks,” explained Arno Tuchbreiter, Head of Pigment Marketing for Industrial and Decorative Coatings at BASF.