BYK Additives & Instruments opens up social media channels

September 27, 2012: Dr Uwe Zakrzewski, Managing Director Marketing & Sales, today gave the starting signal for a target group-specific use of social media for BYK Additives & Instruments: "We are certain that social media represents a useful addition to the classical communication mix. The significant rise in social media needs to be taken into account by our company. Moreover, there is sufficient potential to also offer selected target groups up-to-the-minute information via social media platforms.” Another objective of using this social media is to enhance the profile of BYK Additives & Instruments on the Internet and to reinforce dialog platforms networking. "Ultimately,” according to Dr Uwe Zakrzewski, "it is no longer a question today of being for or against social media, but rather of how BYK Additives & Instruments can use the networks as profitably as possible.”

An overview of the company profiles is available at www.byk.com/socialmedia-en