Briolf Group to invest more than US$30M in its first production plant in the United States

Briolf Group, headquartered in Girona, Spain, is to invest in the company’s first ever production plant in the U.S.

Located in the city of Monroe in North Carolina, about 40km from Charlotte, the investment includes the acquisition of a 130,000m² site. Over the next few years, this site will be developed into Briolf Campus, which will accommodate production facilities for the Group’s various business lines.

The project is planned in multiple phases, initially involving the construction of a factory to locally produce Roberlo products, one of the companies of the group with global recognition in the car refinishing and industrial coating sector. Subsequently, production capacities and resources will be gradually expanded to locally manufacture products from the aerosol and adhesive divisions.

The company expects the project to take a minimum of two years to start production, to generate 100 direct jobs and involve a total investment of more than US$30M.

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The President of Briolf Group, Mr. Jaume Juher, confirms that, “this is a historic event for us, both qualitatively and quantitatively”. According to the company, “the investment was foreseen as one of the most important elements of the 2022-2026 Strategic Plan” and highlights the significant weight it will have in the company’s future. “Having a production centre in the U.S. allows us to directly serve the current important market in the North American region. And at the same time, it positions us better to face the many opportunities for growth that the North American market offers us.”

As Jaume Juher recalls, “this has been a very long road since the first commercial activities with the U.S. began in the 90’s. Years of hard work, difficulties and some mistakes from which we have learned a lot. But as always in the history of Briolf Group, the success of many people has made the journey worthwhile, and we are now facing a unique challenge”.

Briolf Group, specialising in the manufacture and sale of coatings and adhesives and owning renowned companies such as Roberlo, Montana Colors, and Chemfix, closed 2023 with consolidated sales of €245M. This marks a growth of nearly 30% compared to the previous year. Over the past three years, driven by a combination of organic growth and an intense acquisition strategy, the company has doubled its turnover and established itself as a leader both nationally and across Europe.