Behr Paint finds 76% of Americans would paint a room red; names ‘Rumors’ 2025 Color of the Year

Behr Paint Company has released its 2025 Color of the Year: Rumors, a deep and dynamic ruby red that empowers DIYers, designers and paint professionals to create impactful colour moments.

Research conducted by Behr found that about 75% of Americans say they would consider painting a room or wall a shade of red. “We’re seeing people embrace colour like never before,” said Erika Woelfel, Vice President of Color and Creative Services at Behr Paint Company. “Rumors is a modern take on the timeless red that creates an energetic appeal to make a lasting statement in a stunning way.”

New research [1] conducted by Behr Paint reveals:

• Three quarters (76%) of Americans say they would consider painting a room or a wall a shade of red, with accent walls, bedrooms and front doors at the top of their wish lists.
• Americans recognise the positive impact red can have on their home and agree it creates a bold yet cohesive style:
  Homes with red front doors stand out from others (86%)
  A small pop of red in a room catches their attention (84%)
  A pop of red can make a space feel more elegant and cohesive (70%)
• A majority of Americans feel energised by the use of the colour red in home design (60%)
• More than half of Americans agree that Rumors in the home gives them the vibe of a high-end hotel (54%) and reminds them of a luxurious hospitality space (54%)

READ MORE:

Behr Paint debuts first-ever Exterior Stain Colour of the year, ‘Cordovan Brown’

“Our Color of the Year empowers consumers to use colour with confidence,” said Andy Lopez, SVP, Head of Marketing at Behr Paint. “Rumors is undoubtedly a colour that inspires creativity while being versatile enough to transform a space through large and small projects.”

From eye-catching curb appeal on a front door to a dramatic four-wall drench in a bedroom, Rumors is a universal colour that transcends design styles and embraces self-expression.

The rich allure of Rumors is part of the BEHR 2025 Color Trends Palette, an annual selection of forward-looking colours, ranging from tantalising warm tones to cooler stunning shades to simplify the colour selection process for DIYers, designers and paint professionals. Through comprehensive research and trend analysis across the globe within a variety of lifestyle influences, these hues create a connected colour story that transcends every design style.

[1]BEHR commissioned an online survey among n=1,000 general population Americans 18 years of age and older. Data is nationally representative by age, gender, race/ethnicity and region. The survey was fielded between July 2- 9, 2024. The margin of error (MOE) for the total sample is +/- 3 p.pts.