BASF receives Design for Asia Awards 2015 for coatings colour trend book

BASF has been recognised at the ‘Design for Asia Awards 2015’ for the latest edition of its annual colour trend book, "RAW”. The book, published by BASF’s coatings division, makes colour trends and colours tangible for automotive designers in the region and around the world.

The international competition ‘Design for Asia Awards’ has been held by the Hong Kong Design Centre since 2003 and honours outstanding designs directed at the Asian market. In 2015, a total of 765 entries were submitted from 24 countries. The book’s successful concept has also been recognised in the past at the world’s most renowned design awards, including Horizon and Red Dot.

"The book is one of the key elements in our dialogue with designers from the automotive industry,” explained Astrid Van der Auwera, Global Strategic Marketing at BASF Coatings. "The overall design of the trend book reflects the components of the colour collections we have developed and in so doing creates understanding about the trends we have identified with our intensive research.”

The international team works together to compile the content for the book by analysing the areas of technology, society and individuality. In this way, each year 65 new colours are created, pointing the way to the automotive colour trends of the years to come. "It’s important that in addition to our global orientation, we also recognise regional distinctions and identify connections. Cultural and social differences, especially in Asia, have a deep impact on the colour climate. Our collection reflects this very uniqueness,” explained Chiharu Matsuhara, Chief Designer, Color Design Asia Pacific, BASF.