BASF celebrates 25 years of Paliocrom

BASF is celebrating 25 years of providing Paliocrom to the automotive and industrial coatings markets, most recently with a customer event in its Ludwigshafen, Germany headquarters. Paliocrom – now sold under the Colors & Effects brand – was first introduced in 1991 as a high chroma aluminium effect pigment with exceptional hiding power.

The first Paliocrom product, Gold L 2000, was presented to customers in 1991. This innovative offering provided a thin aluminium flake covered by iron oxide in a form that could meet the requirements of the automotive coatings industry.

Since 2015, the group has expanded capacity for the production of Paliocrom effect pigments by more than 20% in Ludwigshafen. Most recently, the group introduced Paliocrom sparkling Red L3505.