AkzoNobel Performance Coatings showcases colour expertise in Shanghai

Leading design experts were in attendance when AkzoNobel’s Performance Coatings business recently showcased its 11th colour trends guide for industrial markets at a special event held in Shanghai, China.

The influential guide shows how design is set to shape the next generation of smartphones, tablet computers and automotive interiors. China is one of the world’s most important markets for these industries, underlined by the company basing design teams in Beijing, Tianjin and Shanghai to support its customers.

"Our annual colour and trends guide has established itself as an essential resource for our customers, not only in China but around the world,” said Ethan Hou, Regional Director for AkzoNobel’s Specialty Coatings business in Asia. Continued Amy Zhao, Performance Coatings’ Color Design Expert in China: "The trend guide is the result of our own detailed market research, combined with input from external design experts. We have translated our key research results into four key trends, eight palettes and 72 colour effects and textures.” She added that the trends are epitomised by the Colour of the Year, which has been identified as ‘My Gold’ for 2016.