Finnish startup company Innomost has launched Betuinno.™ Betulin, a sustainable and biodegradable ingredient made from birch bark that is ideal for replacing synthetic white pigments, such as titanium dioxide, in the surfaces, coatings and beauty industries. PPCJ spoke to CEO Sami Selkälä about its potential benefits compared to synthetic pigments Q. Firstly, can you give … Continue reading A bio-based alternative to TiO2: Finnish startup company focuses on birch bark