AkzoNobel goes for gold in 2016

AkzoNobel’s influential annual global study of colour trends has been launched, with a shade of gold being unveiled as Color of the Year for 2016.

An appropriate colour for an Olympic year, it was chosen by a specially invited panel of independent design and colour experts to spearhead the company’s ColourFutures 2016 colour trend guide.

Launched recently at Somerset House in London, ColourFutures underlines AkzoNobel’s wealth of colour know-how and is used by leading experts in architecture, fashion, beauty and interior decorating to help keep their work fresh and contemporary.

"Colour is an integral part of our business and sharing our knowledge with people around the world means everyone can be inspired and benefit from its transformative impact,” said Ruud Joosten, AkzoNobel’s Executive Committee Member responsible for Decorative Paints. "Studying global colour and design trends also allows us to stay at the cutting-edge of what consumers want.”

Now in its 13th year, ColourFutures 2016 focuses on one overall theme – Looking Both Ways – with gold being identified as the colour that best connects all the key trends for next year.

"Gold exemplifies the overall theme of duality,” explained Heleen van Gent, Head of AkzoNobel’s Global Aesthetic Center. "It’s bright enough to attract attention, while subtly referring to history and heritage. So it represents a fusion of our past, our present and our future.”

The study was developed by the company’s Global Aesthetic Center in conjunction with leading design and colour experts from around the world, who conducted detailed research into global social and design trends. The study drew from a multitude of influences, from fine art to technology, design to nature, architecture to fashion and music to popular culture.

The event at Somerset House was followed by a launch celebration at 30 St Mary Axe (better known as the Gherkin) in the City of London.