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BASF has been recognised at the ‘Design for Asia Awards 2015’ for the latest edition of its annual colour trend book, ‘Raw’. The book, published by BASF’s coatings division, makes colour trends and colours tangible for automotive designers in the region and around the world.
The international competition ‘Design for Asia Awards’ has been held by the Hong Kong Design Centre since 2003 and honours outstanding designs directed at the Asian market. In 2015, a total of 765 entries were submitted from 24 countries. The book’s successful concept has also been recognised in the past at the world’s most renowned design awards, including Horizon and Red Dot.
