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Benjamin Moore, the American coatings brand, has received certification at the Silver level from the Cradle to Cradle Products Innovation Institute for its greenest paint Natura, professional coating Ultra Spec 500 and zero-VOC waterborne colourants.
Benjamin Moore is the first premium paint manufacturer to earn this designation from MBDC, which originated the Cradle to Cradle design framework that helps companies go beyond minimising harm and move towards creating a wholly positive impact on the planet.
