BASF to increase production capacity for effect pigments by more than 30%

The demand for effect pigments, which BASF manufactures and sells under its global brand Colors & Effects, is increasing.

By 2020, the company will extend its production capacity for Paliocrom effect pigments by more than 30%.

With this investment of about €15M to the Ludwigshafen and Besigheim sites in Germany, the company will underline its position as one of the leading suppliers of aluminum-based effect pigments, which allow customers to create fashionable coatings with high-quality effects.

The latest addition to the Paliocrom family is the new grade Paliocrom Premium Gold EH 1 (future L 2158), which enriches the golden orange-to-red color range.

This newly launched product is a highly saturated, mid-shade effect pigment that simultaneously delivers superior travel, gloss and hiding power, thus supporting modern paint technologies.

Displaying a unique colour appearance in thin-film applications, Paliocrom Premium Gold EH 1 exhibits maximum chroma, lightness, and flop behaviour.

It also features excellent gassing stability and adhesion with just one universal grade and is suitable for solvent- and water-based systems.

With its exceptional brilliance and styling options over a wide colour range, Paliocrom Premium Gold EH 1 aims to set the new benchmark for golden effect pigments.