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Delta Coatings has appointed Alaa Saeed as its new Country Sales Manager for Saudi Arabia. Saeed brings nearly two decades of experience in Saudi Arabia’s coatings, linings and membranes sector and is widely regarded as an expert in customising and delivering polyurea-based waterproofing solutions.
Following numerous years of supplying applicators in Saudi Arabia, Dubai-based polyurea manufacturer, Delta Coatings is expanding its Jeddah office, offering customer and technical back-up services across the Kingdom while launching a new range of innovative products under its DELTAShield range, including its innovative PROSeal hand-applied product.
“We are thrilled to welcome onto our growing international team an industry expert with as much hands-on experience as Alaa, who understands the needs of applicators and Saudi-based project managers, as well as the unique challenges and climatic conditions faced in the Kingdom,” commented Paul Symons, Sales Director at Delta Coatings.
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“The superior durability and advantages of Polyurea as a waterproofing solution are becoming more widely known throughout Saudi Arabia with growing year-on-year adoption. We are capitalising on this trend by further expanding our footprint within existing market segments while introducing our new innovative product offerings, which will further popularise polyurea not only in Saudi Arabia, but across the Middle East region.
“With a range of Saudi Vision 2030 projects well underway and increased construction industry activity across the Kingdom, we have identified enormous opportunities for our company to support this level of growth and to deliver polyurea through a range of fully customised, hot and cold cured products,” said Symons.
“Alaa is well known for developing strong personal relationships with clients and tailoring technical solutions to meet various application and project-related challenges. That is also what Delta Coatings has been known for since 2003, so we are proud to have him on our growing team to offer world-class polyurea-based solutions to our valued clients and applicators in the Kingdom,” added Symons.
