Nippon Paint aims to enhance market lead with ‘Re:Think Re:Create Expo’

Nippon Paint, Malaysia’s current market leader in decorative paints with an estimated 35% market share, aims to enhance its leadership position. As part of this effort and to heighten awareness amongst industry professionals that paint remains the most effective decorative building material, the company held a "Re:Think. Re:Create. Expo” at its plant in October.
The Expo – a walk-through of more than 12,000ft2 of interior and exterior spaces – also showcased Nippon Paint as Malaysia’s only ‘Total Coating Solutions’ provider.
"The Expo was designed specifically for immediate stakeholders – our dealers, painters, architecture and design industry professionals amongst others. Our goal is to value-add to our business partners by helping them keep abreast with paint technology. This enables them to offer a better product recommendation when serving customers. For professionals, this product knowledge will assist in better specification of products for the design they have in mind,” said Mr Yaw Seng Heng, (pictured above) MD, Nippon Paint Malaysia Sdn Bhd.
Nippon Paint is at the forefront of paint innovation, investing 5% of its revenue in its R&D programmes. Last year, it added another 12 acres to its Shah Alam plant to include a complete R&D facility.