BASF launches Master Builders Solutions brand in North America

BASF has announced the North American launch of its new global brand, Master Builders Solutions, for the construction industry.

The global brand reflects BASF’s commitment to the construction industry and includes a wide range of construction chemical solutions previously sold under a variety of well-known speciality brands. It will be completely rolled out worldwide by the end of the second quarter 2014.

The portfolio of products and services includes chemical solutions for new construction, maintenance, repair and renovation of buildings and for infrastructure. It spans product segments such as concrete admixtures, cement additives, chemical solutions for mining and tunnelling, sealants, waterproofing, concrete protection and repair products, grouts and performance flooring products