Sun Chemical to Showcase Metal Packaging Ink Solutions at Metpack 2014

Sun Chemical will demonstrate its expertise in metal decorating to brand owners, can makers and printers, at Metpack 2014.

At the event, which takes place from 6 – 10 May 2014 in Essen, Germany, Sun Chemical will show how its product portfolio can help brands differentiate and improve their bottom line from the initial package design to impact on the shelf.

Under the theme ‘Concept to Consumer’, Sun Chemical will demonstrate its unique ability to be a global packaging solutions provider through specialised metal packaging solutions such as its innovative special effects portfolio, brand colour management, brand protection and laser marking technologies.

Sun Chemical offers a range of solutions that helps packaging be appealing as well as functional. On stand C29 in hall 3, Sun Chemical will take visitors on a tour of the complete packaging workflow – from concept to consumer.

Alongside its packaging brand lifecycle management agency, Sun Branding Solutions, Sun Chemical will demonstrate how brand owners and can makers can create engaging packaging design that stands out on the shelf by using special effect inks, while maintaining colour consistency across packaging materials and processes.

Visitors will see packaging samples demonstrating a wide variety of Sun Chemical’s special effect inks including tactile effects and colour change inks, showing brand owners how they can create metal packaging that will grab the consumers’ attention and drive sales.

Brand recognition and print standardisation are critical issues for brand owners. At Metpack 2014, Sun Chemical’s brand colour management team will showcase PantoneLIVE, an effective way for brand owners to ensure the consistency of colours across metal packaging.

At the show Sun Chemical will highlight three of its product families; SunDuo, SunTrio and SunAltec for beer and beverage cans, food packaging and tubes and monobloc.

The high value, flexible, robust SunDuo range offers a high speed press performance which is suitable for printing of steel and aluminium cans, both novarnish and overvarnish.

SunTrio is versatile, flexible, cost effective and highly resilient and suitable for all types of metal cans and closures, from crowns to drums, aluminium pilfer proof caps, aerosols, food cans, fish drawn cans, etc.

The SunAltec product range offers excellent performance, superior quality, highest productivity and highest fastness properties and is suitable for monobloc aerosols, monobloc drink bottles and aluminium collapsible tubes.

Inaki Llona, Global Business Leader, Metal Deco Inks, Sun Chemical, comments: "We know that two key requirements from today’s brand owners and can makers are innovation and collaboration. That’s why we feel confident that our impressive offerings, showcasing expertise across the whole metal packaging workflow, will surprise and excite those who want to explore how metal decoration, through our product families SunDuo, SunTrio and SunAltec, can add business value.”

Eduardo Alegria, Global Metal Deco Inks Sales Director, Sun Chemical, comments: "At Metpack 2014, we want to show brand owners and can makers that Sun Chemical is more than an inks company and can help with the whole process in metal decoration. Working with partners such as Sun Branding Solutions and Pantone, we can add value to the metal packaging workflow, from concept to consumer.”

For more information on Sun Chemical and its solutions for metal decoration, please visit: www.sunchemical.com