Datacolor 200 for retail paint assures perfect colour measurement

Datacolor, a global leader in colour management solutions and colour communication technology, has launched the Datacolor 200 spectrophotometer. This new instrument, designed especially for paint retailers and hardware stores, contains state of the art colour measurement technology in a compact form factor. Combined with the new Datacolor Paint v. 2.0 software it provides industry-leading colour matching accuracy for paint and coating applications, eliminating mis-tints while improving productivity and ease of use.

By redesigning the instrument, the installation of the Datacolor 200 is greatly simplified, while at the same time reducing the need for calibration from every eight hours to every two weeks. Datacolor 200’s sphere geometry, combined with automatic gloss detection, assures accurate colour measurement of flat, glossy or textured samples for perfect colour formulation. In addition, its compact design and integrated accessory drawer and service indicator make it ideal for use in the retail environment.

”It’s vital for paint retailers to get the paint colour for their customers right the first time, which is why many of them have routinely trusted Datacolor for their paint matching and formulation needs,” said Alok Verma, Paint and Coatings Market Manager, Datacolor. "With the new Datacolor 200 spectrophotometer and the Datacolor Paint v. 2.0 software, we are proud to deliver the perfect solution for their needs”.

To learn more about the Datacolor 200, or for information on how to upgrade, visit www.datacolor.com/200.