New Ashland brand signals organisational transformation

Ashland has taken another important step in its plan for the future, furthering its competitive strategy following its eventual separation from Valvoline, revealing its new ‘Always Solving’ corporate identity and unveiling the organisational culture that will continue to differentiate the company as it continues its mission to become the premier speciality chemical company in the world.

"We’ve been on a thoughtful and determined journey since announcing plans to separate Valvoline and Ashland into two great standalone companies”, said Bill Wulfsohn, Ashland Chairman and CEO. "Today, we’re both strong, independent, industry leading companies positioned for bright futures.”

Along with his global leadership team, Wulfsohn developed a competitive strategy, which empowers each of Ashland’s chemical businesses to develop its own comprehensive strategic approach. Each will employ its own core competencies in specialised problem-solving that brings real and consistent value to customers. Together as one global team, Ashland will build an organisation focused on innovation, commercial excellence, world-class operations and disciplined capital deployment.