Tikkurila's Color of the Year challenges white

Good news for everyone tired of white walls and surfaces: Tikkurila’s Color of the Year 2017 is the nude shade Angora H466, which is an excellent alternative to white. Compared to white, this elegant colour that has been dominating the catwalks for some time now is a softer choice for an overall colour in a space.

The leap of this colour from the fashion world across to the world of interior decoration was facilitated by Fashion Designer Teemu Muurimäki. He was a member of the jury, convened by Tikkurila, which put together the colour trends for Color Now 2017. The other famous members of the jury were Interior Stylist and blogger Susanna Vento and Tikkurila’s Design Manager Marika Raike. The jury members created mood boards using their preferred colors and materials, which were then used as basis for the three colour collections for Color Now 2017. The three colour collections – Hazy, Clay and Growth – encompass current phenomena and moods.

The Color of the Year 2017, powdery Angora H466, is included in the colour collection Hazy. This collection’s sophisticated; broken colours were inspired by romantic manor houses of the English countryside.

"Angora is an easy colour to decorate with. You can use it to paint large surfaces without taking away any of the light in the space. Angora goes well with darker, neutral colours, such as moss, the greyish and green shades of mud and various cool shades of brown,” said Marika Raike, Tikkurila’s Design Manager.

The rustic colour collection Clay combines burnt shades of terracotta and clay. Tomato red and various shades of green form the core of the energetic colour collection Growth.

The soft Angora H466 and other shades of the colour collections are all included in Tikkurila’’s Feel the Color colour card.