Clariant reveals colourful, trend-focused support for North America’s coatings markets

Clariant, a world leader in speciality chemicals, rolls out two new pigment dispersion ranges for North America’s industrial and architectural coatings manufacturers, as well as its 2019 Automotive Styling Shades Trendbook at the American Coatings Show.

In a vibrant American Coatings Show 2018 showcase, Clariant’s Pigments team answers manufacturers’ preference for production optimisation and streamlining measures with two ranges of pigment dispersions covering the full colour spectrum.

Based on its high quality, durable organic pigments, Clariant’s pigment preparations are easy to use, fulfill the strictest environmental standards and are developed to support the latest trends in the industry, such as heat management, UV curing, design effects, and pursuit of eco-labels.

Brandon Devis, Director of Sales & Marketing at Clariant’s Pigments business, comments: “Pigment dispersions support the industry focus on improving operational efficiencies while reducing overall cost of use.

“Over the past few years we have seen increasing interest from North American manufacturers in embracing our dispersions in their coatings production.

“Clariant is therefore delighted to support the shift in colour trends towards a more colourful and interesting palette in both automotive and decorative paints.

“Our product range contributes to greater sustainability, performance improvements and creativity options for our customers and their end markets.

“Importantly, producing our globally-compliant dispersions within the region means we are well placed to meet its specific needs.”

The following two new complete colour ranges are now available in North America:

  • Super-transparent dispersions based on halogen-free pigments for use in the easy formulation of metallic and mineral effect shades or transparent coatings, the Hostatint A 100-ST range
  • Hostatint UV range for easy and safe colouration of radiation cured coating systems for industrial and wood coatings

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