Axalta, a leading global supplier of liquid and powder coatings, has introduced a new industrial wood coatings campaign, "Wood Vibes".
The collection, inspired by the beauty of nature and power of wildlife, explores colour and design trends of the wood coatings industry.
The collection coincides with the launch of new labels that empathise the beauty, strength and versatility of the company's product portfolio.
The new labels are part of Axalta's commitment to its customers, partners and performance.
They are designed with brighter colours and prominent brand names.
The key differentiator is the product code, which is now larger and bolder to make it more visible.
These changes will enable users to find the product they need quickly and efficiently.
"Changing our wood coatings labels is part of the on-going integration after a successful acquisition last year," said Wade Arnold, Vice President of Industrial Wood Coatings for Axalta Coating Systems.
"The new Axalta brand identity encompasses not only labels but new product literature, enhanced digital presence, and so on.
"Our customers can rest assured they will continue to receive high quality products and services."
The Industrial Wood Coatings business is one of the leading providers of coatings for OEMs and distributors engaged in industrial wood markets, including building products, cabinets, flooring and furniture across North America.
"Axalta's focus is to go beyond developing and delivering a great product," explained Michael Cash, President of Industrial Coatings for Axalta Coating Systems.
"Our goal is to listen to our customers, build a partnership, and help them increase profitability.
"Launching new labels and 'Wood Vibes' are just a couple examples of how we can help our customers improve productivity and support their growth and success."