Axalta Coating Systems, a leading global supplier of liquid and powder coatings, has been confirmed as an Official Sponsor of the Movistar Yamaha MotoGP team for the 2018 MotoGP World Championship, which runs from March 16, 2018 to November 18, 2018.
This renewal of the sponsorship, which was signed in Italy, marks the ninth consecutive year that the refinish paint systems of Cromax, one of the premium brands of Axalta, has been used on the support trucks as well as on the mechanics’ toolboxes, workbenches and other pit lane equipment.
Cromax paints are also used in the garage and in the hospitality areas, and the brand’s logo appears on the Yamaha YZR-M1 bikes of Valentino Rossi and Maverick Viñales.
For Axalta, the relationship with the Movistar Yamaha MotoGP Team is key to its decades-long strategic global partnership with racing, which allows Axalta to demonstrate its technology and product innovations while strengthening its commitment to motorsports of all kind – major series like Formula One, NASCAR, WEC, as well as Formula Student racing.
Marco Riva, General Manager of Yamaha Motor Racing Srl, says, “this agreement, in addition to consolidating the relationship between Axalta and Yamaha, exemplifies a partnership based on shared skills and values such as innovation, dynamism, productivity, cutting-edge technology and efficiency.”
Marco Brioschi, Country Leader Refinish Italy Axalta, adds, "Axalta has a rich heritage in racing so is driven by the same passion for innovation as the Movistar Yamaha MotoGP Team.
"As a long-standing Official Sponsor of the Team we look forward to a great season ahead.”