Al-Shihab Al-Thahabi establishes X-Rite Demo Room in UAE


X-Rite Inc, a global manufacturer of colour measurement and management systems has, in collaboration with its exclusive distributor in the UAE, Al-Shihab Al-Thahabi Trading (ASAT) established a ‘Demo Room’ in the United Emirates.

Located at the premises of ASAT in Al-Durrah Center in Sharjah, the Demo Room has on display all of X-Rite’s colour measuring and management instruments and accessories.

Specially trained staff are on hand to demonstrate the systems and to explain how X-Rite products can streamline and standardize colour matching.

Among the products on display are X-Rite’s highly regarded range of bench top, hand held multi angle and non-contact spectrophotometers.

Also on display are colorimeters for retail outlets.

The Demo Room will be formally inaugurated by X-Rite’s regional director for the Middle East Mr Simone Viscome  on 22 March 2018. 

Mr. Alaa Salah Mushtaha, Regional Sales Manager, MEA, Xrite will also be present at the event. 

Headquartered in Grand Rapids, Michigan, X-Rite is a global company with locations around the world.

It specialises in blending the art and science of colour in order to provide complete end-to-end colour management solutions for its clients in every industry where colour matters.

ASAT is a UAE based company specialising in providing raw materials, equipment and solutions for a broad range of industries.

ASAT is the exclusive distributor for X-Rite products and systems used in the paint, coatings, inks, plastics, food, textiles, and automotive industries.


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